One of the most cost-effective awareness and lead generation programs is webcasting sometimes called webinars. These virtual events provide organizations with an opportunity to invite a pre-defined audience to view a presentation that may describe your products/services or perhaps something topical, like a current trend in your industry that directly relates to your offerings. In exchange for providing this valuable information, the audience can be asked to respond to a short survey where contact information and level of interest can be obtained. Following up with a telephone prospecting campaign can have incredible lead generation and qualification results.

HiPoint Marketing has developed hundreds of webcasts for our clients. We help our client’s develop a strategic webcast plan, create the content, source the partners, build and distribute the surveys, locate the audience and advertise, and take care of all of the technical logistics.