Participation in trade shows and industry events are a staple for many SMB’s. These events can be expensive and time consuming so it’s essential to take advantage of all of the opportunities that are available. Some of the typical opportunities available include:

• Keynote speaker
• Press release
• Media meeting
• Analyst meeting
• Product/Service launch
• Mini road show
• Advertising in the trade show brochure
• Customer and/or prospect event
• Trade show booth
• Product/service demo
• Sponsorships of various types
• Invite all customers and prospects to event

HiPoint Marketing provides trade show production services that encompass everything from strategic planning to event management to trade show booth design to collateral and premium design to signage and poster design to lead generation and follow-up programs.

A sample trade show booth for our client CAP that was displayed at the Las Vegas Convention Center. Prospects were initially attracted by the cityscape followed by the very prominent tag line.

A sample trade show booth design. Note that the back wall
is kept very generic so that changes in company direction or
new product releases do not require a complete booth redesign.

A sample trade show booth design. Note that the back wall
is split into two sections. The left side is fixed generic content,
and the right side is black and provides space to hand content
specific posters.

Some layout ideas for a 10 x 10 and 10 x 20 trade
show booth space. These are customized for
each client.

A unique idea to attract attention. These are
business card peanuts. The name of the company on
one side and a phone number on the other.