Justin R. Phillips
President & CEO

Responsible for overseeing HiPoint’s operations, Justin also personally executes various projects. Prior to running his own marketing companies, Justin found that many marketing service providers he retained were unable to deliver what he needed. While they provided tactical expertise, they rarely displayed a strategic understanding of his organization’s needs, nor did they understand the importance of measurable results. This lack provided the catalyst for starting his own marketing companies. Justin's strategic involvement with HiPoint Marketing allows him to expand the offerings that address the void currently found in the industry.

Justin’s entrepreneurial endeavours began in 1994 with the inception of Highpoint Digital Productions. Justin has also held senior marketing positions with InSystems Technologies and Prentice Hall Canada. He has also taught Internet Marketing as a member of the Centennial College faculty at The Bell Center for Creative Communications.

Justin has a Communications and Geography degree from York University and has been trained in Solution Selling and Pragmatic Marketing.

Elizabeth (Liz) R. Phillips
Director, Partnership Accounts

With more than 10 years of marketing experience, Liz brings a wealth of knowledge and expertise to the table. Prior to joining HiPoint Marketing in 2004, she worked for companies and organizations in multiple verticals, including publishing, home inspection, healthcare, not-for-profit and high-tech. This tremendous breadth of experience enables her to move with intelligence and efficiency through all her projects. With her focus now in the high-tech vertical, Liz’s core competencies include copywriting/editing, project management, as well as website and event management. She has also acted as an account manager on the sales side and has a good understanding of the sales process and customer relationships.

A careful organizer, Liz can keep any number of balls in the air, ensuring projects not only stay on track, but that everyone involved is also kept apprised of the project’s progress and expected delivery times. Liz brings a commitment to deepening her understanding of each environment’s specific needs. A quick study, a tireless researcher, and an efficient worker who respects tight deadlines, Liz Phillips also demonstrates exceptional communication skills, resulting in pleasant and dependable transactions, and, ultimately, client satisfaction.

Since 1993, Liz has won numerous awards for writing and received coveted scholarships to some of the best schools in Canada. She holds a Bachelor of Arts in both English and Education from Queen’s University, and a Master’s Degree from the University of Western Ontario. Liz is also an Associate of the Ontario College of Art and Design and attended Ryerson Polytechnic College for copywriting/editing. Liz is also trained in the Solution Selling methodology.

Paul Gill, AOCA, BFA
Creative Director

With more than 14 years of design and marketing experience, Paul has worked as an Art Director, Senior Designer, Marketing Manager, Event Manager, and Webmaster for companies such as Siemens, Prentice Hall Canada, and Pearson Education Canada. In recent years, Paul has worked for two B2B enterprise software companies: InSystems Corporation and Hummingbird (Open Text Corporation). He has been involved at the strategic planning and tactical execution of trade shows, executive seminars, user group meetings, webcasts, branding, writing, advertising, direct mail/e-mail, web development and marketing, collateral development and corporate communications.

Paul is also on the Continuing Education faculty at The Bell Centre for Creative Communications (Centennial College) as a Program Administrator, where he teaches graphic design and web development courses. Paul has a degree from the Ontario College of Art and Design and a Fine Arts Degree from the University of Guelph. Paul is also trained in Solution Selling and Pragmatic Marketing.

Michael J. Egan
Strategic Advisory Board Chairman

Michael Egan has successfully built substantial businesses throughout his career. He brings focus and dynamic leadership to firms with which he works. In his last venture at InSystems, which he founded in 1989, he became a significant e-business supplier to the financial services industry. A visionary, he guided the company's rapid growth by developing a team with a keen understanding of the industry and its evolving requirements. He has helped these organizations reshape their processes and business relationships through technology for 30 years. The proof is an impressive roster of more than 350 customers in 24 countries and several prestigious business and industry awards. InSystems was sold to the Standard Registry Company in 2002.

Michael is a graduate of the University of Waterloo with a Bachelor of Mathematics. Mike's career began in the Information Technology department of a major insurance company where he designed and developed several online systems. He became an industry consultant, working with Life and Health insurance companies in the United States and Canada, before founding two successful technology companies focused on solutions for financial services organizations.